Privacy Policy

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Here at Autotrader we care about your privacy and we respect your privacy rights.

By using, you permit the collection and use of your personal information as outlined below and you signify your agreement to this Privacy Policy (last updated on 20th March 2014). If you do not agree with these terms, you should not use


    7.1 We may collect information about your computer, including (where available) alphanumeric IDs, operating system, browser type and traffic data, such as information regarding the volume and status of data transmission, click-through statistics, the name of the domain and host from which you access the Internet and the date and time you access portions of the ("Website Use Info"), for system administration and statistical purposes . This Website Use Info is statistical data about our users' browsing actions and patterns, and does not identify any individual, except if required by the law. We retain Website Use Info for a limited period of 12 Months after which the data is deleted.

    7.2 We may also collect information about your IP address and geographic location ("Geo Data") for system administration and statistical purposes. You can turn off our ability to tailor what you see on by our using the Geo Data that we gather about you via by enabling the appropriate settings on your computer or browser or contacting us directly. For example:

    • 7.2.1 [On Internet Explorer, please follow Tools, Internet Options, Privacy and select the appropriate settings.
    • 7.2.2 On Mozilla Firefox, please follow Tools, Options, Privacy Panel and select the appropriate settings.
    • 7.2.3 On Google Chrome, please select the wrench icon, Options (Preferences on Mac and Linux; Settings on a Chromebook), and select the appropriate settings.]
    You may also contact us directly if you require any further assistance in at All Geo Data is anonymised before use and does not identify any individual, except if required by the law. We retain this Geo Data for a limited period of 7 days after which the Geo Data is deleted. We also use Google Analytics ( to allow us to track how popular our site is and to record visitor trends over time and the manner that this entity processes this Geo Data is set out in the terms and conditions that apply to these third party activities. You should read the terms and conditions, including any privacy policy, applicable to such third party activities to make sure that you understand the use that they may make of your information.


    7.3 For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive. On revisiting our computer server will recognise the cookie, giving us information about your last visit. They help us to improve and to deliver a better and more personalised service. 


    8.1 At any time, you can make a written request to have access to and/or delete all the personal information that we hold about you. We will provide this information to you and may request a small administrative charge.

    8.2 As an Advertiser, you can modify or update or delete your personal information at any time by accessing your account on and choosing the option "Edit details" or by contacting us at


    9.1 Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. You should visit this page periodically to review any changes to the Privacy Policy.

    9.2 Advertisers will be notified upon accessing their account of any substantial changes to our Privacy Policy and Terms and Conditions. Use of by Advertisers is conditional on the acceptance of our Privacy Policy and Terms and Conditions.


    10.1 Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to or by post to General Manager, Auto Trader Limited, Paramount Court, Corrig Road, Dublin 18, Ireland.

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