Autotrader.ie Cookie Policy

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What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. At Autotrader we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site.

To get the best Autotrader experience, you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as placing an advert so we recommend you keep them enabled.

Cookies don't harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don't store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the site.

Can I opt out?

We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to Autotrader; they will show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window - please note that we're not responsible for the content of external websites)

Cookies policy

To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

  • The ability to pre-fill the search form with your postcode, thus preventing the need to input it each time you want to perform a search.
  • The ability to login to your Autotrader account and place adverts on the site.

However, if you'd prefer to restrict, block or delete cookies from Autotrader.ie, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.

For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/

Cookies used on the website

Here is a list of how we use cookies on the website

Google analytics

Cookies:_ga

We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as 'digital analytics'. We may also record certain information that customers provide during a Website purchase or other process.

This information allows us to understand individual behaviours and needs more accurately. For more information on how Google uses the data collected via this service, see here: https://www.google.com/policies/privacy/partners/

To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

Google DoubleClick

In their own words;
DoubleClick for Publishers (DFP) products provide ad management and ad serving solutions to companies that buy, create or sell online advertising

What does the company do?
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns
Privacy contact - https://support.google.com/policies/troubleshooter/2990837?hl=en
More info - https://www.google.com/policies/technologies/cookies/
Opt out - https://adssettings.google.com

Google Ad Exchange

In their own words;

DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time.

What does the company do?

Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns
Privacy contact - https://support.google.com/policies/troubleshooter/2990837?hl=en
More info - https://www.doubleclickbygoogle.com/solutions/digital-marketing/ad-exchange/
Opt out - https://www.google.com/intl/en/policies/technologies/cookies/

OpenX

In their own words;

OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As monetization partners to more than 1,200 publishers worldwide, OpenX has the largest knowledge base of publishers needs and trends. Our robust global technology infrastructure that ensures full reliability for all ad formats across all digital environments

What does the company do?

An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads
Privacy contact - http://www.openx.com/contact-us
More info - http://openx.com/legal/privacypolicy/
Opt out - https://www.openx.com/legal/privacy-policy/

Rubicon

In their own words;

Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. The company's pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project's automated advertising platform is used by the world's leading publishers and applications to transact with top brands around the globe. Founded in 2007, Rubicon Project's mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world's leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California

What does the company do?

An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads
Privacy contact - http://rubiconproject.com/contact-us/
More info - http://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/
Opt out - https://rubiconproject.com/privacy/

Adobe Audience Manager

In their own words;
Adobe Analytics is the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business

What does the company do?
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance
Privacy contact - http://www.adobe.com/misc/privacy_inquiry.html?sendto=11
More info - http://www.adobe.com/gr_en/privacy/marketing-cloud.html
Opt out - https://www.adobe.com/uk/privacy/opt-out.html

Appnexus

In their own words;

AppNexus is a technology company whose cloud-based software platform powers and optimizes the programmatic sale and purchase of digital advertising. Because our platform is open, customers are able to build and differentiate their technology on top of ours, making AppNexus the infrastructure through which a substantial portion of the world’s internet advertising flows. As an independent, pure-technology provider, we are fully aligned with our customers’ interests. Our core mission is to help our customers deliver the right ads at the right time to the right audience

What does the company do?

Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns
Privacy contact - https://www.appnexus.com/en/company/privacy-form
More info - https://www.appnexus.com/en/company/platform-privacy-policy
Opt out - https://www.appnexus.com/en/company/platform-privacy-policy

Index Exchange

In their own words;

We’re a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange that media companies trust

What does the company do?

Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns

Privacy contact - http://www.indexexchange.com/privacy/

Opt out - http://www.indexexchange.com/privacy/

Facebook / Instagram

In their own words;

Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet

What does the company do?

Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads
Privacy contact - https://www.facebook.com/full_data_use_policy
Opt out - https://en-gb.facebook.com/policies/cookies/

Google Adsense

We use third-party advertising companies to serve ads when you visit our Website. These companies may also use cookies, over which we have no control. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services that may be of interest to you.

Live Chat Service

We use a third party supplier to provide the Live Chat Service. The cookies are used to manage your live chat session, to track your preferences and to personalise your experience. You may disable persistent cookies. However, if you disable the session cookie you will not be able to use the Live Chat Service. If you wish to find out more about the supplier's use of cookies, please refer to their privacy policy at https://www.contactatonce.com/privacy-policy/



Third party cookies

Twitter

Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".

Static.ads-twitter.com

Cookies are used to measure the performance of the ads that we pay for on Twitter. We also use cookies to deliver targeted advertising on Twitter.

Facebook

Connect.facebook.net

Facebook is an online social media and social networking service. Cookies are used to measure the performance of the ads that we pay for on Facebook. We also use cookies to deliver targeted advertising on Facebook.

Instagram

Connect.facebook.net

Instagram is a photo and video-sharing social networking service owned by Facebook. Cookies are used to measure the performance of the ads that we pay for on Instagram. We also use cookies to deliver targeted advertising on Instagram.

Doubleclick Bid Manager

Doubleclick.net

Doubleclick Bid Manager is a Google product. Doubleclick Bid Manager is a advertising platform that allows us to buy display and video advertising online. Cookies are used to measure the performance of the ads that we pay for on Doubleclick Bid Manager. We also use cookies to deliver targeted display and video advertising online.

Doubleclick for Search

Doubleclick.net

Doubleclick for Search is a Google product. Doubleclick for Search is an advertising platform that allows us to buy adverts on Google Search. Cookies are used to measure the performance of the ads that we pay for on Doubleclick for Search. We also use cookies to deliver targeted advertising on Doubleclick for Search.

Doubleclick Campaign Manager

Doubleclick.net

Doubleclick Campaign Manager is a Google product. Doubleclick Campaign Manager is a advertising platform that simplifies campaign planning and reporting. Cookies are used to measure the performance of the ads that we pay for on Doubleclick Bid Manager and Doubleclick for Search. We also use cookies to deliver targeted advertising on Doubleclick Bid Manager and Doubleclick Search

Google Ad Words

Googleads.g.doubleclick.net or googleadservices.com

Google Ad Words is an advertising platform that allows us to buy adverts on Google Search. Cookies are used to measure the performance of the ads that we pay for on Google Ad Words. We also use cookies to deliver targeted advertising on Google Ad Words.

First party cookies

Autotrader first party cookies used on the website

Registration - Cookies: user, ursid, urss (session), userid, ursa, UpdateAccount, pageParameters

We use cookies on the Autotrader web site whenever you login. This is done in order to remember who you are, both for your current visit and on return visits, saving you having to login again. We store the following personal details: first name, year of birth (if supplied), gender, county, postcode.

Whenever you are not logged in, we use a non-personally identifiable cookie to understand the number of unique visitors who look at the adverts on the site.

Used and new vehicle search - Cookies: CompareTray (session), searches, SearchData, postcode, GeoLocation

In order to provide some of the functionality within the new and used vehicle search sections of our site, we need to store some information in cookies related to the searches you have been performing. For example, whenever you compare different vehicles or adverts, we need to store the identifiers for those vehicles and adverts. We store the postcode you have entered for searches to enable us to show you the distance you are from the vehicles in the adverts, and the makes and models of vehicles you are currently searching. We also record related information about the postcode you supply, including the Acorn profiling code for that postcode, longitude and latitude of the postcode. Some of this information may also be used to bring you more relevant display adverts across our site.

Internal tracking - Cookies: pages, PAGE_REF (session)

There are certain product pages that we like to know that you have visited - such as the insurance, finance or car history pages. We record this in a cookie which allows us to provide you with adverts that are more relevant to you through our display advertising.

In addition, we like to understand the response that we are getting to our used car advertisers on the site, and so we use a cookie to store some information about the search you have performed.

Surveys - Cookies:

In order to gather feedback from our customers about the site's products & features you will be invited to provide your feedback on occasion by filling in a short survey. Providing feedback to us will enable the Autotrader team to act on this feedback and improve services and features.

Managing Cookies

How to manage cookies.

Browsers are changing all the time, to get the most up to date information about managing your cookies in your browser visit www.aboutcookies.org (this will open in a new window - please note that we can't be responsible for the content of external websites)

Appendix

Cookie name

Type

Data stored

Purpose

GeoLocation

Persistent

Town, Longitude/Latitude and ACORN code. These areal related to the postcode of the last search performed.

Enables us to provide the user with the distance information from each of the vehicles in their search results. This information is also provided to the display advertising server to provide more relevant display ads to the user.

IP_CHECKED

Persistent

Yes/No flag

Used to remember if the user's IP address has been checked as to assess whether they should be sent to the Northern Ireland or UK site.

JSESSIONID

Session

Unique identifier for this browser's session.

Used by the Servlet container to identify the user's session for the particular server that the user is connecting to; although we don't take advantage of this due to our load balancing policies.

PAGE_REF

Session

Log code, page identifier, previous page path.

This is used to: Enable the 'back to results' navigation link to function correctly Ensure the correct page type is being logged from the page (which helps us understand the counts of advert and search views) Ensure that the same search results are not double logged on navigating back.

FL

Persistent

The identifiers of the featured listing ads clicked on in the previous 5 minutes.

Used to ensure we only single count the clicks of the same Featured Listing ad that the same user may have re-visited within a 5 minute time period.

Pages

Persistent

Accumulative list of page identifier for a selected number of product pages that the user has visited.

This information is provided to the 247 Real Media banner advert server to provide more relevant display ads to the user.

postcode

Persistent

Postcode of the last new car search search.

This is used to pre-populate the postcode field on the new vehicle search forms. It also re-sets the GeoLocation and used vehicle postcode cookie [SearchData].

searches

Persistent

Stores the last used and new vehicle makes and models searched.

This information is provided to the 247 Real Media banner advert server to provide relevant display ads to the user.

ursid

Persistent

The unique URS registration identifier for the current user.

This allows us to identify a user (and subsequently their account details) who has logged in to the web site on a previous browsing session.

urss

Session

The unique URS registration identifier for the current user.

This allows us to identify a user (and subsequently their account details) who has authenticated themselves on this browsing session.

user

Persistent

First name, Postcode, Gender, Year of birth

This is used to complete the greeting across the top of the web site. We also pass some of this information on to our banner advert server to allow us to serve more relevant display ads.

userid

Persistent

Unique identifier for the user's account in our old registration system or a unique alpha-numeric string which remains between browsing sessions.

Used to identify the user's account across requests and browsing sessions or if the user is not logged in, it is used to identify the same unique user across browsing sessions. This applies to the old registration system only.

MobiRedirect-User

Session

Flag to indicate a mobile user wants to go to the Desktop site.

To provide functionality to allow mobile users to view the desktop version of their site on their mobile device.

_utma, _utmz

Persistent

Google Analytics data

This is used to understand behaviour and statistics across certain sections of the Autotrader.ie site.

Autotrader_Survey_Overlay_5754

Persistent

In Testing #3541

Identifier representing the areas of the site a user has visited

Used to determine the appropriate survey to display to end users

cookieenabledcheck

Session

In Testing #3541

Identifier representing the areas of the site a user has visited

Used to determine the appropriate survey to display to end users

bucket

Session

Classifies the device accessing the website. Possible values are desktop, premiummobile or tablet

Enabling server side components to determine the appropriate presentation of the website for the device

_ATD_DIGEST_, _ATD_SESSION_

Session

Unique identifier for this browser's session

Used to identify malicious / suspicious activity on the website.

traderClub

Persistent

Identifier indicating if a user is a Trader Club Member

Used to see if the user is a Trader Club Member

cookiePolicy

Persistent

True

We are required to alert users that cookies are used on our website for various purposes that are explained in more detail on this page. To prevent this message from displaying continuously to users, we set a cookie that records that this message has been presented to you.

fsr.s cookie

Persistent

set by the ForeSee survey

We use third party companies to provide survey functionality to our users on our site. The cookies set by these companies allow us to track your interactions with the website for the purpose of providing of associating your journey around our site with the information you provide when we ask you to complete a survey. We also use cookies to ensure that once you've completed the survey, we don't ask you to complete it again.

fsr.sp cookie

Persistent

sets the fsr.s cookie with some values when an invitation is displayed or attempted to be displayed previously

We use third party companies to provide survey functionality to our users on our site. The cookies set by these companies allow us to track your journey around our site and interactions on the site using the information you provide when we ask you to complete a survey. We also use cookies to ensure that once you've completed the survey, we don't ask you to complete it again.

fsr.r cookie

Persistent

prevents user from being invited again for x number of days

We use third party companies to provide survey functionality to our users on our site. The cookies set by these companies allow us to track your journey around our site and interactions on the site using the information you provide when we ask you to complete a survey. We also use cookies to ensure that once you've completed the survey, we don't ask you to complete it again.

Demdex

Persistent

User content browsing and search activity on the Website

The data collected helps us to provide users with more relevant products, content and marketing messages on the Website and advertising on third party sites

Make
Model
Type
Keyword
Minimum Year
Maximum Year
Minimum Price
Maximum Price
Body Type